Lambo Keem creates Reach; an art collection that mimics his own life. His work's integrity has sustained his brand By Lambo since 2014. By Lambo aims to provide a safe and creative space for those in the community who rose above all odds against them. Lambo tells the stories of the unheard and displaced centering around art, culture, and moral code. Lambo immerses himself within his own community, Brooklyn, New York, and that community is the inspiration and sustenance of the brand continuously evolving today. A global traveler and lover of fast cars, Lambo shares his experience, allowing further exposure to his audience. He makes the world seem smaller by bringing awareness to the beauty of the community in the concrete jungle, while providing accessibility to luxury clothing and events.

The Reach collection By Lambo is an artifact of his loyalty and love.